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Essay: international marketing it is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. Below is an essay on importance of marketing from anti essays, your source for research papers, essays, and term paper examples today's central problem facing business is not a shortage of goods but a shortage of customers. Importance of advertising agencies many of the firms have their own department of advertising whose aim is to advertise the company's merchandise and services to the potential buyers and make general consumers aware of different aspects of their brand.
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